Effective Social Media Campaigning Starts With Knowing Your Audience

Unpopular Opinion: Beliebers

I absolutely love Beliebers. They are a Public Relations gold mine. They have enough social media presence to make the print and web media write about whatever has them upset this week without the journalist de jour taking them seriously.

It’s fabulous. Look at all the free and positive publicity Supernatural’s getting because they’re upset at Jared Padalecki. I’ve read fifteen online articles, some of them on major news sites, and all of them mention Supernatural, the CW Network and Jared Padalecki by name in the lead.

I’m just cackling so hard because they want to boycott the show and get it cancelled and they’re actually having the OPPOSITE effect.

imported from my tumblr

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